Most Common Types of Video Content For Businesses

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Most Common Types of Video Content For Businesses

Smart businesses know that more video content is being watched than ever before. The numbers are staggering. Each month, 85% of Internet users in the U.S. watch video content through social media, YouTube, and on corporate websites.

Frankly, businesses not utilizing video content as a part of their digital marketing are behind their peers. As a video production company we're often asked what are the most common types of video projects for business.

What are the most engaging types of video content that viewers love to watch? We find that most business video productions fall into two categories, Marketing & Internal/External Communications. Both of these should be considered as part of your digital marketing strategy.

Here are two lists on the type of video production associated with Marketing and Communication videos. The lists can be used to help you enable video creation, give your target audience more of what they are asking for.

What Are The Different Types of Video Content Your Viewers Will Love? (Click on red names below to see examples.)

Marketing Video Production:

Product Video- explain to clients the benefit of your product, service and new offerings. These types of videos are endless for marketing professionals.

Live Stream videos- educate your audience on the benefits of your offerings and give them and allow them to interact live with you. This is an easy way to build your online video library.

Testimonial video or case study video- who's the best advocate for your products or services? Current and past clients. Have you ever read a product review on a platform like Amazon? Testimonial and case studies should be at the very core of your video content marketing strategy.

Promotional video- show why your product stands out or about special deals/offerings through the use of branded video. These are a great way to increase your video seo (search engine optimization).

Sales presentation video- Sell a "commodity" with limited sales staff? Or, a "large ticket" item where the clients deserve more "attention"? Record a video message to help move your clients down the sales funnel, this helps to increase your brand awareness.

Training videos- train new clients on how to use or implement your product or service. Think installation video, FAQ video or landing page video. This type of content creation can help to take pressure off other departments in your company. For instance, customer service can receive less calls if customers can find FAQ answers on your social channels.

Explainer video, "video business card", or "about us" video- most often used in social media and your website, this video explains who you are, what you do and the clients you serve. Very important videos for your content strategy plan and an increasing part of internet traffic for videos.

Commercial or "spots"- the traditional video ad you see popping up in your favorite tv show. Not only can this be placed on local TV affiliates, but on localized cable tv and other digital platforms to reach a mass audience. They often can be "tagged" for local businesses, to make a national commercial localized to your location.

Trade Show Video- video for use in your booth or gather interviews of your clients for later marketing use. This can be produced with "open" captions so viewers can read messaging at loud convention centers. [Learn more about Trade Show Videos here, they're a great way to reach a potential customer.] This is an easy way to add potential clients to your marketing funnel.

Our marketing clients know that implementing new video is a key concept in their video marketing strategy. But less understood, it's also key for communication departments. But how is video content used by a communications department?

Three easy examples are luring new talent into your company through recruiting, training your employees on safety or new procedures and explaining new benefits to your staff.

Onboarding videos- welcome new employees and show them about your corporate culture, explain their benefits, or company policies/procedures. This frees up staff from repetitive tasks, and gives them time back in their schedule for other important tasks. These can be shared as social media video which helps attract other qualified candidates.

Live stream video- employees all over the state, country or globe? Inform them all about events, company standing, and new opportunities at the same time. We often produce these as live stream interactive video so that people in the field office can ask questions.

Testimonial video or case study videos- interview your employees about the benefits of working for your company. Document what makes your company a success to share with others. This type of content is perfect to share on social media.

Internal Training videos- employees need to learn your policies, procedures and about their jobs? Training through video gives your staff back time to work on other important tasks, additionally the video content messaging is consistent and repeatable.

Safety (Employee and Visitor) video- businesses often think of employee safety, but seldom about visitor training. We produce content so that if an emergency happens your staff and visitors (family, uniform delivery person, parts delivery staff, etc.) know what to do.

Corporate culture and recruiting video- what makes you an excellent place to work? Need staff fast or recruit recent grads from colleges? Share this on your social channels to be competitive to get the best candidates.

Manufacturing video- You've spent a lot of money building out your capabilities and want to show them off! Companies engaged in manufacturing want to show their plant or processes to potential clients in an easy way. It’s not always practical to bring the client to your plant. Travel can be prohibitive and production schedules don't always sync correctly. But you can always show them a video featuring your plant and processes. That is why manufacturing video production is so essential to companies who manufacture.

Investor relation videos- are you a public company or one with investors? Show viewers about what a great job you are doing, what you are working on and how happy your employees are. These type of videos are usually hosted on a specifically designed landing page on your corporate website.

This article lists the most common corporate video production that Acclaim Media produces. One thing that never surprises me is the new types of video production requests being asked for by clients. [This list will be updated regularly with new types of video requests from our clients.]

Besides the ones listed above there are many more video project types used in business. Depending on the type of video content you produce, they often can be used in multiple ways.

Produce a video once, use it in many ways in your video marketing...

For example, an explainer video can be used by marketing AND communications departments. Put the video on your website, e-blasts, all of your video marketing efforts, job boards, trade shows, and employee recruiting events. By using your video content in multiple ways your business will maximize your video production investment.

Rolling out new video content should not be daunting for businesses. There is no reason to sit on the sidelines. Video marketers should give people more of what they are asking for- educate, entertain and inform!

It's about getting familiar with what video content people want to watch - and then producing more of that. It's what Acclaim Media does, video production for business. We have 30+ years of experience in telling compelling stories, keeping an eye on your budget while offering many types of video production services.

Often our clients know they want to implement a video, they are just not sure how to go about it. That's where we excel, helping our clients to refine their thoughts so that we can produce business video content that exceeds their goals.

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Questions or thoughts on the types of video projects you should be producing? Feel free to call to discuss how Acclaim Media can help you produce your video production efficiently and drive results. Questions about our types of video production services? Give us a call and we can help explain how we can help you achieve your corporate video production goals. Acclaim Media is a Naperville video production company serving Chicago and suburbs.