Amazon Product Videos

“A well-crafted product video is worth a thousand words. Let your brand shine with our professional product video production services.”

— Acclaim Media

When shopping on an e-commerce site do you ever watch the product video? Of course you do, it’s a quick way to learn more about the product you’re thinking about purchasing. An Amazon product video is one of the first things I search for when debating a purchase.

E-commerce videos move merchandise! Fun facts about amazon product videos:

"52% of consumers are more confident in a purchase after watching a product video."

“Video can boost ecommerce conversion rates by up to 144%.”

Incorporating videos into your product listing is an easy way to help boost your sales. Product video production is a service we offer to clients.

If you are selling on an e-commerce website you should be using product video on your product listing page.

Why should you have an Amazon product video in your Amazon listing?

Video content is the single best way to explain what your product is, does, or options available. A static product image can help, but video explains in ways a photo never could. If you’re selling something super simple like coffee mugs, photos are fine.

Otherwise potential purchasers want to see how your product is used, how it works and how it will make their lives better.

When someone is making a potential purchase on an e-commerce website, a product video usually will make the difference between a sale or not.

What are the different types of amazon product video?

Amazon product videos, or for any e-commerce website typically revolve around five distinct video production styles. Here’s a list of the most popular types that should be shown on your product detail page.

Product highlight videos. This video content syle shows the product you are selling in it’s best light. Whether it’s a high end product, or even simple safety gloves, this video production style demonstrates your product at it’s best.

“Invest in your product’s success with our exceptional video production services. Showcasing your product in motion speaks louder than any description.”

— Acclaim Media

Product comparison videos. Want to compare your product to your competitors or even against your own products? Show how your product goes “beyond” others and why viewers should make the extra investment to purchase your product.
Lifestyle product videos. This product video production style features your “ideal” end user enjoying your product. Imagine a video to solve viewers' “pain point” and how your product will help them achieve their desired results.
Customer experience videos. This category of e-commerce video production can be thought of as a testimonial video. If your end user produces it, you’re never sure of the quality or what they’ll say. If you take the time to have us produce the product customer experience video you’re sure that it will be high quality and deliver the messaging you want.
Explainer videos. This product video informs the viewer what your product in your Amazon listing is all about. There is no better way to inform and educate than through video. If you have a product that needs some explaining, this video production style might be right for you.

Unboxing. What’s inside the box when you purchase an item? This type of video content allows an Amazon seller to show options or what's included. Being more complete in your description will help in reducing purchaser returns.

What questions do customers commonly ask, and how can you answer them in the video?

Really this is one of the best uses of a product video. Answer the questions your buyers would have before purchasing your product. This will help you take away more of their buying objectives and get you closer to the sale.

Have your sales staff, customer service representatives, and distribution people list the questions they hear the most. Then produce FAQ videos (frequently asked questions videos) to answer the question before it’s even asked.

When your video content answers “how's that going to work?” for your viewer you're much closer to the sale than you were without.

This style of video content can also be used on your website. Your customer service reps will love you for doing so. It will lessen the number of calls they will receive on this question.

How long should an Amazon product video be?

The ideal length for an Amazon product video is 1 minute or less. That’s not to say that it can’t be longer. From research we know that viewer retention is less the longer your Amazon Product videos are and it will have less impact. (Click to learn more on suggested video length.) To put it simply, the shorter the better.

This style of video can also be used on your website. Your customer service reps will love you for doing so. It will lessen the number of calls they will receive on this question.

“Lights, camera, action! Our product video production services capture the essence of your product, engaging your audience and driving sales like never before.”

— Acclaim Media

Final thoughts

Showing product videos to customers in your Amazon listing (or any other e-commerce listing) is an easy way to boost sales, inform and explain your product.

Questions or thoughts? Feel free to call to discuss how Acclaim Media can help you produce your product video production efficiently and will help you drive results. Acclaim Media is a Naperville video production company serving Chicago and the suburbs.

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